VISION/TRACTION ORGANIZER
Your company vision, one living document
Align your entire team around core values, 10-year targets, and quarterly priorities. The V/TO keeps everyone rowing in the same direction, all the time.
V/TO - Your Company
CompleteCore Values
5 values defined
Core Focus
Purpose & niche
10-Year Target
$50M ARR
Marketing Strategy
SMB SaaS market
3-Year Picture
2029 vision
1-Year Plan
5 goals, $2M budget
Rocks
Q1 2026 priorities
Issues List
12 open issues
The Problem
Most companies lack alignment
Vision documents buried in Google Docs
Leadership knows the plan, but teams don't
Core values exist but aren't reinforced
Strategic plans disconnected from daily work
Quarterly planning starts from scratch every 90 days
The Solution
Build a company everyone understands
Living V/TO document accessible to the entire team
Vision cascades into quarterly rocks automatically
Core values reinforced in daily workflows
One source of truth for strategic direction
Progress tracked against 1-year and 3-year goals
COMPLETE V/TO FRAMEWORK
All 8 sections of the V/TO, perfectly organized
Every component of the EOS Vision/Traction Organizer in one collaborative workspace. From 10-year targets down to quarterly rocks, everything connects.
- Core Values & Core Focus define who you are
- 10-Year Target sets your long-term destination
- Marketing Strategy clarifies your go-to-market
- 3-Year Picture paints a vivid future state
- 1-Year Plan breaks down annual goals & budget
- Quarterly Rocks drive 90-day execution
Core Focus
Purpose: Help businesses grow profitably
Niche: SMB SaaS companies
10-Year Target
$50M ARR, 10,000 customers
3-Year Picture
2029: $10M ARR, 2,000 customers
Team of 50, profitable
1-Year Plan (2026)
$2M revenue
500 active customers
Launch 2 new products
10-Year Target
$50M ARR
3-Year Picture
$10M ARR
1-Year Plan
$2M ARR
Q1 Rocks
Launch new product
VISION CASCADE
Long-term vision flows into quarterly execution
Your V/TO isn't just a planning document—it's a living system that connects big-picture strategy to this quarter's priorities. Every rock ties back to annual goals and long-term targets.
- Start with your 10-year BHAG and work backwards
- 3-year picture makes the vision tangible
- Annual plan breaks it into achievable milestones
- Quarterly rocks drive progress every 90 days